Difference Between Cable and Broadcast TV advertising

I wonder if the typical tv viewer knows the difference between a cable network and a broadcast network. My bet is that they would not know the difference. Is ESPN a broadcast network or cable ? The answer is it is a cable network. If you are watching NBC, ABC, CBS or FOX, those are the four network stations on your dial. Anything else is a cable network or a local origination station.

So who cares? Well when an advertiser decides to purchase a TV media buy, it can make a very big difference. Let's take a look at a small one store Sports Merchandise retailer located in Fort Lauderdale.
If the owner decides to air on any of the above mentioned network stations, people from all over Miami and Broward county will see the commercial. One would think that is great and love the idea of tons of people watching the stores advertisement. But hold the phone....what is the cost per spot for this lovely benefit? The answer is a hell of a lot more than a cable buy. Common sense tell us that  a consumer will only drive a short distance for the product or service advertised. Advertisers must be honest with themselves that consumers have many other choice to purchase a similar product/service. Therefore,  it is way, way wiser for the majority of advertisers to air on a GEO targeted local area.  How great is that fact that this retailer can show his spot to just the viewers of Fort Lauderdale and keep his costs low. Not to mention, push out a lot more frequency to the community due to it's extremely affordable price point.

When I share with new prospects that you can advertise on a major network such as Bravo or the FX network for as little as $5 each, they look at me as if I have three heads. This is how numerous successful advertisers have dramatically increased revenue for their business.

Comcast has built a tremendous advertising machine for the small and medium sized business. They figured out how to deliver mega value to a business, by using the power of TV in  a extremely focused methodology.  DonTolep.com