Every day I meet with owners of retail stores, Doctors, bankers, musicians, chefs, entrepreneurs and bottle washers. It should come to no surprise that 98% of people really have no idea on how best to advertise their business. The vast majority of people will throw a little money into a radio ad, a bit more into a billboard, quit that after one month, try social media for two months, quit, produce a TV spot, quit after two months and so on. Others claim they can build a solid business on word of mouth only. This is not a strategy. Neither is I cannot afford to advertise. But yet, this is how it is done. WHY?
Well, in my opinion, most people are so busy, that they desire to just perform their main occupation. Then, squeezing a bit of focused concentration on marketing their business.
The major challenge with this concept is that when the phone doesn't ring, or no one comes to visit the store, you close up shop. Nothing can be more important that keeping your existing customers on top of mind and bringing in new ones daily.
Unfortunately, there are way too many people selling marketing products, services, ideas and concepts. Now, if a typical advertiser were to build a house, would they start on the third floor loft, without designing a floor plan first? NO! But this is exactly what people will do every day with their marketing plan.
Take the time and discover someone who can brainstorm, design and build you a sound marketing strategy based on research, experience and common sense. Oh and of course your budget as well.
No comments:
Post a Comment